Feel invisible?

/ Brand strategy and fractional CMO services for ambitious founders and business owners who want to be seen, remembered and chosen.

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the problem

Your ideal client just chose someone else

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If you've ever said “they chose a competitor who's worse than us!", then we should talk. Great products need equally great marketing. Life becomes too short for boring brands.

Experience in diverse markets

USA, Lithuania, UK, Australia

1+

1+

years of marketing experience in agencies, $1B valuation startups, and freelance/fractional roles

Book a Call

Book a Call

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Quick facts

01/04

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freelancers and agencies network across the globe

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Quick facts

01/04

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0+

freelancers and agencies network across the globe

services

How can I help, you may ask


Well, with global, diverse experience and my love for getting to know new cultures and diving deeper into human psychology, naturally, I suggest to start with the brand strategy. It's always easier to get what you want when you know your audience, is it not?
From there, you can either move on to visual identity, a one-off campaign or we can work on a Fractional CMO retainer.
Brand Strategy & Identity

If there's one thing you definitely need to get better marketing results, it's brand strategy.

Get all or mix&match:

Strategic workshops

Brand audit & research

Brand positioning

Brand naming

Key messages

Visual identity design

Book a Call

Book a Call

Fractional CMO

You need a senior marketing brain on your team but don’t have the budget for full–time yet? I plug in, own the strategy, lead the execution, and make sure marketing is finally pulling its weight. Agreements start from 10 hours / week.

The challenges I solve:

Brand launch or rebrand

Go-to-Market

Team, agency, or freelancer hiring and management

Brand activation / scaling

Making marketing a strategic function

Book a Call

Book a Call

Creative Campaigns

A brand launch, product launch or re-activation? Easy. With a trusted network of creatives, I can lead your campaign from idea to KPIs achievement.

Campaign strategy

Creative direction

Campaign production

Photo & Video shoots

Social-first activations

Book a Call

Book a Call

the process

How it works

(Spoiler: it's not complicated)

UNBORED

We talk

Book a free intro call. You tell me where you're at, what's not working, and what "winning" actually looks like for you. I listen, ask the annoying questions nobody else asks, and we figure out if we're a fit.

.01

UNBORED

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We agree

You choose the package that fits you, we agree on start dates, KPIs and timelines.

.02

UNBORED

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We build

Once we're in, we get to work. Brand strategy, identity, fractional CMO setup, campaign planning — whatever your situation calls for. You get clear thinking, fast decisions, and full care.

.03

the process

How it works

(Spoiler: it's not complicated)

UNBORED

We talk

Book a free intro call. You tell me where you're at, what's not working, and what "winning" actually looks like for you. I listen, ask the annoying questions nobody else asks, and we figure out if we're a fit.

.01

UNBORED

image

We agree

You choose the package that fits you, we agree on start dates, KPIs and timelines.

.02

UNBORED

We build

Once we're in, we get to work. Brand strategy, identity, fractional CMO setup, campaign planning — whatever your situation calls for. You get clear thinking, fast decisions, and full care.

.03

the process

How it works

(Spoiler: it's not complicated)

UNBORED

We talk

Book a free intro call. You tell me where you're at, what's not working, and what "winning" actually looks like for you. I listen, ask the annoying questions nobody else asks, and we figure out if we're a fit.

.01

UNBORED

image

We agree

You choose the package that fits you, we agree on start dates, KPIs and timelines.

.02

UNBORED

We build

Once we're in, we get to work. Brand strategy, identity, fractional CMO setup, campaign planning — whatever your situation calls for. You get clear thinking, fast decisions, and full care.

.03

Who's in charge

Meet your guide

Meet your guide

Hey, I'm Justina

I'm the person who will care about your brand like it’s my own.

I've worked on all kinds of brands — from SaaS to tourism to labour hire. I've run both $60k and $2k campaign productions with the same passion, led full rebrands, and launched products into both global and local markets.

Moving from Lithuania to Australia, backpacking wherever life allows, and never quite being able to stop planning the next trip, all of it shapes my openness: to experiences, people, cultures, and different points of view. I genuinely think that empathy makes me better at understanding your brand, your audience, and what will actually connect.

I work as a solo strategist backed by a trusted network of designers and creatives, which means you get senior thinking without the agency markup. No juniors or AI bots running your account or disappearing freelancers.

I'm the person who will care about your brand like it’s my own.

I've worked on all kinds of brands — from SaaS giants like NordPass to tourism, labour hire, and everything in between. I've run both $60k and $2k campaign productions with the same passion, led full rebrands, and launched products into both global and local markets.

Moving from Lithuania to Australia, backpacking wherever life allows, and never quite being able to stop planning the next trip, all of it shapes my openness: to experiences, people, cultures, and different points of view. I genuinely think that empathy makes me better at understanding your brand, your audience, and what will actually connect.

I work as a solo strategist backed by a trusted network of designers and creatives, which means you get senior thinking without the agency markup. No juniors or AI bots running your account or disappearing freelancers.

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Brand Strategist & fCMO

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Justina Saikauskaite

testimonials

Client love notes

Justina repositioned our brand, built a content engine that actually converts, and over a year later the inbound leads still keep coming from Instagram. She's the real deal.

FCMO | Labour hire | Australia

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Yuri C.

Founder and Director

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Wise Solutions

01/04

Justina repositioned our brand, built a content engine that actually converts, and over a year later the inbound leads still keep coming from Instagram. She's the real deal.

FCMO | Labour hire | Australia

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Wise Solutions

01/04

Justina repositioned our brand, built a content engine that actually converts, and over a year later the inbound leads still keep coming from Instagram. She's the real deal.

FCMO | Labour hire | Australia

man image

Wise Solutions

01/04

Projects worked on

1+

1+

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Average collaboration

>6

>6

months of average continuous engagement

Markets covered

7+

7+

wanna talk?

Have A Project  in Mind?

Drop an email or book a short call to discuss the big dreams you keep so secretive.

Available for work

Questions&Answers

What industries do you work with?

My sweet spot is SaaS and tech startups, but I've worked across travel, sports, lifestyle, hospitality, and service-based businesses too. And my big passion is for music artists. If you're building something ambitious and need a brand that matches it, we'll probably get along just fine.

What exactly is a Fractional CMO?

Think of it as having a senior marketing director on your team — without the full-time salary, the six-month hiring process, or the awkward onboarding. I plug into your business, own the marketing strategy, manage the execution, and make sure everything is actually moving toward growth. You get the brain, without the overhead.

How quickly will I see results?

Honestly, it depends on where you're starting from. Brand strategy and identity work typically takes 4–8 weeks. If we're working together on a fractional CMO basis, most clients start seeing meaningful traction (better leads, clearer positioning, stronger pipeline) within 90 days. Good strategy moves fast. Bad strategy just looks busy.

Is this an agency?

No. UNBORED is a studio led by me — Justina. You'll work directly with me from the first call to the final deliverable. When a project needs additional hands, like a designer, developer, or specialist, I bring in trusted partners I've worked with for years. You always know who's on your project and why.

Questions&Answers

What industries do you work with?

My sweet spot is SaaS and tech startups, but I've worked across travel, sports, lifestyle, hospitality, and service-based businesses too. And my big passion is for music artists. If you're building something ambitious and need a brand that matches it, we'll probably get along just fine.

What exactly is a Fractional CMO?

Think of it as having a senior marketing director on your team — without the full-time salary, the six-month hiring process, or the awkward onboarding. I plug into your business, own the marketing strategy, manage the execution, and make sure everything is actually moving toward growth. You get the brain, without the overhead.

How quickly will I see results?

Honestly, it depends on where you're starting from. Brand strategy and identity work typically takes 4–8 weeks. If we're working together on a fractional CMO basis, most clients start seeing meaningful traction (better leads, clearer positioning, stronger pipeline) within 90 days. Good strategy moves fast. Bad strategy just looks busy.

Is this an agency?

No. UNBORED is a studio led by me — Justina. You'll work directly with me from the first call to the final deliverable. When a project needs additional hands, like a designer, developer, or specialist, I bring in trusted partners I've worked with for years. You always know who's on your project and why.

Questions&Answers

What industries do you work with?

My sweet spot is SaaS and tech startups, but I've worked across travel, sports, lifestyle, hospitality, and service-based businesses too. And my big passion is for music artists. If you're building something ambitious and need a brand that matches it, we'll probably get along just fine.

What exactly is a Fractional CMO?

Think of it as having a senior marketing director on your team — without the full-time salary, the six-month hiring process, or the awkward onboarding. I plug into your business, own the marketing strategy, manage the execution, and make sure everything is actually moving toward growth. You get the brain, without the overhead.

How quickly will I see results?

Honestly, it depends on where you're starting from. Brand strategy and identity work typically takes 4–8 weeks. If we're working together on a fractional CMO basis, most clients start seeing meaningful traction (better leads, clearer positioning, stronger pipeline) within 90 days. Good strategy moves fast. Bad strategy just looks busy.

Is this an agency?

No. UNBORED is a studio led by me — Justina. You'll work directly with me from the first call to the final deliverable. When a project needs additional hands, like a designer, developer, or specialist, I bring in trusted partners I've worked with for years. You always know who's on your project and why.